As you may have noticed, MajorClarity recently launched a rebrand of our colors, typeface, and logo.
Over the last year, we have spent a lot of time thinking about and talking about how MajorClarity should be presented to the world - more specifically, what is our brand all about?
With the launch of our rebrand, we wanted to take a moment to explain the thought processes behind these changes and to outline our aspirations as a company (and how we plan to exemplify these aspirations through our brand).
First and foremost, at the center of everything we do, are the (1) students and (2) the educators that we have the privilege to offer our service to. We are only here to assist, impact, and amplify the incredible work already taking place in districts across the country. Our vision is singularly focused on helping students achieve successful career outcomes; it’s been that way from the beginning, and it will remain our vision moving forward.
We are not teachers. We are not counselors. We are not administrators and we are not district leaders. We are not the parents, and we are certainly not the students. So then, who exactly are we? We are the champions of each and every one of these special populations, with a mission of servitude and support. It is not, has never been, and will never be, the other way around - we simply would not have it any other way.
With this in mind, we believe it is of the utmost importance to not just be aware of who we are as a company, but also to know with certainty those things which we are not. To truly know our place in the educational ecosystem, and all of the value we are able to contribute to it, it is essential that we draw a distinction between those things which we can provide, and those things which are better left in the hands of the students and educators who are the foundation of the ecosystem.
In doing so, we have identified four simple principles which form the core of MajorClarity’ brand:
Serious, but not stodgy.
Earnest, but not self-important.
Light-hearted, but not silly.
Insightful, but not academic.
Once we established these building blocks, we began conceptualizing ways we could represent MajorClarity visually through an educational lens. We considered countless icons and design elements, but at the end of the day, our team and our branding partners kept returning to one item in particular - the bookmark. Why? Because a bookmark is so much more than just a placeholder! A bookmark represents the place you left off, and the place you will pick things back up to keep moving forward. It’s an indicator of significance and of value, and a tool to accompany you throughout the journey, and on those to come.
At MajorClarity, we have already started making extensive investments to be a career readiness “bookmark” for our partners. To highlight just a few examples:
This summer we hosted our inaugural Partner Summit in Richmond, VA - an event which earned us an average rating of 9.4 in terms of “value to attendees as educators”, and provided a collaborative forum for our partners to learn from our team and from each other, the many ways MajorClarity can positively impact districts of all shapes and sizes.
We continue to refine and expand our repository of educator-built resources, comprehensive lesson plans, and curriculum enhancements.
We’ve also made it easier for students to pick up exactly where they left off in their journey when they revisit the platform, bringing improved continuity and accessibility to the user experience.
This is why we chose the bookmark icon to represent our brand. Since it’s a commonly used image, we decided to add a twist, taking out the corner of the design so it could both hang on our name and add a unique spin to our logo. We hope the bookmark grows to be synonymous with the MajorClarity brand, as we hope MajorClarity continues to be a meaningful “bookmark” for students and educators, when it comes to career readiness.